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CPG companies need to drive strategic priorities to achieve outperformance - accelerate organic growth on the top line, grow margins, and enhance return on capital employed.

Realisation of these strategic priorities will be largely driven by digital transformation of the business, propelled by a strong innovation engine.

Are the enterprises geared up to attain these goals?

The role of IT comes to the forefront as the organisation focuses on new markets, new products, and better customer experience.

Solution

A paradigm shift in IT is required to enable the organisation to realise its ambitions. The IT organisation and its operations will need to be:

  • Cognitive: Where the operations are continually learning and improving.
  • Agile: Where the IT systems can re-engineer workloads and self-heal.
  • Deliver superior experience: In a contextual manner; and
  • Cost effective: Through optimal levels of automation.

This is realised through introducing a Cognitive First Approach across the entire Value Chain.