Digital Customer Engagement for Retailers - Offerings

Overview

The Infosys Retail practice offers digital transformation services for customer-oriented retailing. Our digital customer engagement solutions deliver a personalized, omni-channel experience. Digital solutions maximize the lifetime value of customers by engaging and influencing customers at the moment of purchase.

We establish a customer data integration strategy as part of our enterprise information management programs. We capture data from diverse sources to provide you with a 360-degree customer view. Our centralized customer database incorporates demographic and psychographic data, preferences, in-store and online shopping behavior, customer service records, and transaction history including returns, exchanges and promotional sales.

Our customer-oriented processes distill insights from real-time data to personalize the experience.

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Customer-centric Stages Of Excellence (SOE) framework

4-stage CDI approach transforms laggards into pioneers

Master Data Management (MDA) credentials

Strategy, design and implementation expertise across leading MDM customer data solutions such as IBM, Oracle UCM, Informatica, TIBCO and SAP Master Data Governance for customer

Technology Backbone

Model tuning, IPR tuning using production well tests, and tuning of equations of state (EoS) and plotting

Success story : Dansk Supermarked launches click-and-collect service

An advanced e-Commerce platform enables the leading retail group to stimulate order frequency and increase customer basket size, while rationalizing costs.