Use algorithms to manage datasets

Overview

The Infosys Media and Entertainment practice combines big data analytics, Artificial Intelligence (AI), and mixed reality to deliver a superior experience for fans, players, professional bodies, authorities, event partners, and the media. Digital integration connects stakeholders, which enriches the sports ecosystem to tap into new audiences and deepen fan and sponsor engagement.

Our data solutions unify player, sport and customer data residing in disparate databases, such as scoreboards, ticket and merchandise sales, loyalty programs, and social media interactions, into a single version of the truth. It facilitates geographic, demographic and psychographic micro-segmentation of the audience, and performance-based ranking of players.

AI-powered analytical tools consume data to provide actionable insights that drive dynamic pricing for sports franchises, advertising strategies, contracts and sponsorship fee structures, and stadium and television rights. Further, it correlates data points such as media coverage and promotional effectiveness of premier sports leagues.

Infosys develops mobile applications, and integrates digital tools and social media widgets into websites for real-time access to live games, streaming of related content, and expansion of social footprint via updates, highlights, polls, and conversations. Our apps enhance visibility of players and sports associations. In addition, it enables players to plan participation, organize travel and non-game day events, and connect with fans and teammates.

We use augmented and virtual reality to enhance the in-stadia experience and simulate the experience on mobile devices. Our AI-powered data ecosystem provides fans with nuanced insights into different games and professional sports, thereby increasing the appeal of events and players. Simultaneously, statistical analysis, video analytics and predictive insights help sportspersons prepare for matches and improve performance.